Map the money
You already paid to acquire every name on your list. We start in your margins and repeat rate, then decide what's actually worth sending.
Obsidian Copy, a growth operating service for ecommerce DTC brands
Ads rent customers. We make them stay.
- Shopify + Klaviyo
- Founder-led
- Ecom DTC only
Paid ads rent you customers. Your list is the one audience you actually own. Most brands use it to send a coupon and pray.
Obsidian is a growth operating service for ecommerce DTC brands. We run your retention layer (email, SMS, segmentation and Klaviyo) as one system tied to your margins.
Every customer you've already paid for gets a reason to come back. You stop buying the same people twice, and your ad spend finally has something to compound on.
See what your list is leaving on the tableOne system. Four layers.
Most brands hire a strategist, a copywriter, a designer and a Klaviyo freelancer, then spend their week getting them to talk to each other. We're all four, already on speaking terms.
Flows, segments and a send calendar built from your contribution margin, repeat-purchase window and catalog. Education, story and promo in the right mix, so discounts stay a tool instead of a habit.
- Retention audit and revenue map
- Flow and segment architecture
- Campaign calendar planned around margin
Subject lines that get opened, emails that get read, buttons that get clicked. Your brand voice on its best day. Zero templates, zero "LAST CHANCE!!!" energy.
- Email and SMS copy
- Brand voice guide for your list
- Subject line and offer testing
Mobile-first emails built live in Klaviyo: real text, real buttons, dark-mode safe. Scroll-stopping without being a 4MB image that lands in Promotions and loads like it's 2009.
- Branded, modular templates
- Flow and campaign design
- Dark-mode and accessibility checks
Account cleanup, flow builds, segmentation, A/B testing and deliverability. Your sends land in the inbox instead of spam, and the reporting tells you what to do next, not just what happened.
- Klaviyo build and management
- Deliverability and list hygiene
- Monthly reporting you'll actually read
How we start
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The call
A free 20-minute call. We talk margins, list size and what's broken, and see if we're a fit. No logins needed.
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The audit
A paid deep review of your Klaviyo account: your welcome, abandoned cart, browse abandon and post-purchase flows, your last 10 campaigns, and your list health and deliverability. Every leak is ranked by what it costs you, and one flow email is rewritten in your voice. Delivered in 5 business days with a 30-minute walkthrough. $500, credited in full to month one if you start a retainer within 14 days.
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The build
Core flows go live first: welcome, abandoned cart, post-purchase, winback. That's where the quiet money lives.
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The rhythm
Monthly retainer for campaigns, tests, reporting and iteration. The system compounds and you get your evenings back.
Spec work. Real craft.
Fictional brands, built to the standard every engagement ships at. Real client results go up on this wall as they land. Want yours to be first?
HALDEN
A welcome that sells a routine, not a discount. Three products, one easy decision.
NOCTUA
Timed to the empty bottle. Restock first, subscription second, zero guilt-tripping.
VAUGHN
Scarcity that's actually scarce. The list gets 48 hours and a real reason to feel like insiders.
NORTHCOL
Brand story first, so the first purchase is earned without leading with a naked coupon.
MERIDIAN
A new drop built on scarcity that's real, not manufactured. One hero, one product, one ask.
WANDERLINE
Sells the feeling first and the discount second. Sounds like the brand, not a coupon.
CRUX
Back-in-stock hype with honest urgency and a hard deadline. Tension, product, proof, one ask.
Your brand could be the first real logo on this wall.
Book a callWho this is for
A good fit
- Shopify brands already paying real money for traffic
- A list that's bigger than the revenue it brings in
- Founders who think in margin, not just top-line
- Teams that want a partner, not another tool to manage
Not a fit
- Stores that live and die on 70% off
- Anyone after "just one quick blast"
- Brands still hunting for product-market fit. Email amplifies a good product; it can't invent one.
You work with me. Directly.
I'm Porter Dabb. I study finance, which means I read your margins before I write your subject lines.
Obsidian is founder-led on purpose: no account managers, no hand-offs, no junior on your account wearing my name tag. When you send a message, the person who built your flows is the one who answers.
Based in Utah, working with Shopify brands everywhere. Fluent in Portuguese, if your customers are too.
Fair questions
Why call it growth if it's email and SMS?
Because every repeat order is revenue you didn't pay to acquire. A strong retention system raises repeat rate and customer value, which lowers your effective acquisition cost and makes every ad dollar work harder.
What does it cost?
The call is free. The audit is $500, credited in full to your first month if you start a retainer within 14 days. The retainer is scoped after the audit. I won't quote one before I've seen your account.
Which platforms do you work in?
Shopify for the store, Klaviyo for email and SMS. If you're on something else, we can talk about whether a move makes sense.
Will it sound like my brand?
That's the whole job. I study your site, your reviews and your past sends until the copy sounds like you on your best day.
How soon does it start working?
Flows start earning the day they go live. How soon that is depends on what your account needs, and you'll get the timeline after the audit.
Do you rely on discounts?
No. Discounts are a tool, not a strategy. Most of the lift comes from timing, segmentation and giving people a better reason to buy than 15% off.
Let's see what your list is hiding.
Book a 20-minute call. We'll talk through your list and margins and see if there's a fit.
Prefer email? porter@obsidiancopy.com